Apple is now running an annual holiday commercial for the 2017 holiday season. This years holiday ad is kind of like a miniature little movie that emphasizes iPhone X and AirPods wireless earbuds, and has been embedded below for easy viewing.
Titled “Holiday – Sway”, the Apple holiday advertisement features a woman walking around in a snowy city scene while using an iPhone X and AirPods, who apparently gets so caught up in listening to a particular song that she bumps into a pedestrian man and then proceeds to have a brief fantasy of sharing the song through AirPods while performing elaborate dance maneuvers together in the snowy streets, before snapping out of the fantasy and then walking away from one another, followed by the tagline “move someone this holiday” and a splash of the Apple logo.
The song playing in the background of the Apple 2017 holiday commercial is “Palace” by artist Sam Smith.
The Apple “Holiday – Sway” commercial is kind of like a little two minute drama / romance movie, and has some similarities to older iPod commercials that featured a lot of dancing.
Apple also has run Christmas specific ads closer to Christmas day itself, which are a bit more seasonally thematic, covering everything from Frankenstein singing Christmas carols, Stevie Wonder singing a Christmas song, to Santa using Siri or FaceTime, amongst others.
If you watch TV you will undoubtedly see this commercial airing now that the 2017 holiday season is kicking off in the USA from Thanksgiving weekend, through Christmas and the new year.
If you enjoyed this, you might also appreciate the many other Apple commercials that have aired in the past.